Tuesday 30 June 2020

How to Design a Landing Page That Converts

Online Classes for School Students Thane - How to Design a Landing Page That Converts
The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website’s homepage and a landing page is the information they gather and its purpose. Where homepages share general information about the business, landing pages seek an intention from the visitor. It can be to offer a new subscription plan, download a freebie, or to sign up for a newsletter.

Whatever it is the purpose of your landing page, make sure it sticks to just one. One of the most common mistakes is to ask visitors to do many things at the same time.

Below we tell you how you offer your visitors the right information they were looking for and convert them to customers.

Purpose


Determine the purpose of your landing page. What do you want users to do at it? Are you offering a new subscription plan? Are you launching a campaign to obtain new users? Or do you just release new functionality and want people to discover? After answering these questions, you’ll get the main purpose of your landing page and you’ll be able to adjust it seamlessly.

Tip: Landing pages can only serve a single purpose. Don’t try to fill your page for two different things. The more you try to sell the fewer chances of getting leads

Copy


Creative and original copywriting is a must. Write a compelling headline and subheading to attract readers to your product. Keep it simple and use no more than 10 words to achieve a great performance to avoid confusion on your visitors. Apart from a creative headline, there are other relevant aspects related to copy that will determine the success of your landing.

One of them is the Unique Value Proposition. The UVP is what you offer and it’s also what sets you apart from the competitors. And it should be seen throughout the texts of your landing page. Outline the benefits of your service and reduce it to the minimum, just a few powerful words will have more impact on your users. Another aspect you have to bear in mind is SEO and keywords. This will determine the success of your landing page, do research of the most-used keywords related to your business and competitors, and make sure to include them. Finally, regarding text and copy, grammatical errors or typos cannot happen. Would you trust a company that contains spelling mistakes in the first sentence you read from them? It’s a simple and easy thing to do, just spell-check your landing page before it’s too late.

Visual content


The visual content is one of the key aspects when designing landing pages. An eye-catching image or video of your product or service that perfectly matches the copy will help you drive conversions. The images must relate to the copy to have a greater impact, and should go with the brand’s personality.

Check out freepik resources, whether you opt for photographs or illustrations, we get you covered! Browse collections to refine what you are looking for and make your landing page visuals stand out!

Use of color


The first thing that visitors will see is colors. First impressions matter, so make sure the color palette you choose matches the overall purpose of the landing page and is nicely picked. From the images or illustrations, you’ll use the background color or the CTA button. This aspect has to be carefully picked in order to achieve harmony throughout the site. Make the most of colors and its psychology, depending on your product or service, the emotion you’ll want to evoke, or the brand’s personality. To know more about color psychology, check out this useful guide. (amelia’s post)

CTA


A Call-to-action is needed to convert our visitors into leads. Subscribe, sign up, apply now, free trial, these are some of the most used CTA actions businesses use to convert visitors. They should always appear above the fold and the size, color or form are aspects to have in mind. They should be bold and striking, they are action-oriented so they need to stand out from the rest of the text. The button color should be in line with the whole site but the ones that report better results are orange and green.

Responsive design


Today, more than ever, we interact with phones and tablets more than with the computer itself, so thinking the mobile UX design first is not a crazy idea. Make sure your landing page looks good in all devices, as most users navigate the internet while on their smartphones, so it would be a mistake to not include them in your strategic plan. From filling a form to signing up for a new service, you should make visitors’ life easy, or you will lose all chances of converting them into customers.

Benefits


This is your chance to list all of your features and benefits. Keep your benefits in bullet points in order to make it more visual and appealing.

Tip: Some businesses offer a freebie in exchange for the email information. Think of what your visitors would really want, is it a free guide, a checklist, make this an opportunity to get some information about your users!

Testimonials


Providing testimonials from happy customers can improve the chances of getting newcomers. And it can be reassuring for the ones who are doubting. That testimonial can come in a video format, tweet, or quotes. With “What our users say” section you’ll be more likely to trust. Potential customers are always checking reviews, so don’t hesitate to include it in your own landing page. They won’t have to leave the site to check it.

Keep it simple


Most of the time, less is more. And for landing pages, it surely applies. Remove the navigation menu and any other unnecessary distraction from the site. You’ll get more chances to drive conversions.

On a landing page, we should keep everything we can above the fold. If you are unfamiliar with the term, it refers to the web content we see when a site loads, if we need to scroll, that would be below the fold. For that reason, the information should be clear and direct.

A/B Testing


This is the final step for your landing page. After doing the hard work you may find your landing page not working how you expect it to. Why? Well, customers may not find it attractive or trustworthy enough to complete the journey. A/B testing allows you to compare two versions of the same landing page, change the headline or subheadline, or the color of the CTA, and get the results of which performed better

Resources


We hope these steps works for you and your landing page, and if you’re in the need of some beautiful assets for your landing page, here’s a bunch of them:
  • Free landing pages templates for your online shopping business
  • Collection of high-quality colorful illustrations for your page
  • Landing pages templates with nature vibes
  • Responsive landing pages templates
  • Landing page ideas for any business





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    Saturday 23 May 2020

    Kawasaki Versys 1000 BS6: What else can you buy?


    Kawasaki has launched the Versys 1000 BS6 in India at Rs 10.99 lakh (ex-showroom). If you are looking to buy a motorcycle around the same price tag, there are three options to consider. Here is what you can buy at the price of the Kawasaki Versys 1000 BS6.

    Triumph Street Triple RS


    The Street Triple RS is Triumph’s flagship streetfighter in India. Priced at Rs 11.13 lakh, the motorcycle comes loaded with electronics like a full-colour TFT screen with Bluetooth connectivity, five ride modes, and a GoPro feature. The Street Triple RS comes powered by a 765cc, inline-three engine that the manufacturer has developed for the Moto2 series. This motor produces 121bhp at 11,750rpm and 78.6Nm of torque and comes mated to a six-speed gearbox with a two-way quick shifter.

    Harley-Davidson 1200 Custom

    On the other end of the spectrum is the Harley-Davidson 1200 Custom priced at Rs 10.77 lakh. The cruiser motorcycle gets pulled-back handlebars and forward-set footpegs for a relaxed riding position. And to complement its character, the Harley-Davidson 1200 Custom is adorned with chrome everywhere possible; on the wheels, drivetrain, exhaust, headlamp and turn signal cowls as well as suspension. The motorcycle uses a 1202cc, V-twin that puts out 67.7bhp and 96Nm.

    Ducati Scrambler 1100

    The biggest motorcycle in the Ducati Scrambler range is the Scrambler 1100. It is available in three variants- standard, Sport, and Special which are priced at Rs 10.91 lakh, Rs 12.37 lakh, and Rs 11.26 lakh respectively. While the Scrambler 1100 incorporates the styling of its smaller siblings, it is larger in dimensions and sports an under-seat exhaust that sets it apart further. Powering the Ducati Scrambler 1100 is a 1079cc, L-twin motor that churns out 83.2bhp and 88Nm. In terms of electronics, the motorcycle is equipped with a five-level traction control system, three riding modes – Active, Touring, and City as well as cornering ABS.

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    Monday 18 May 2020

    Beat the summer heat with kokum juice; here are its health benefits




    Keeping your body hydrated is extremely important to beat the summer heat. Besides bael juice and other healthy cooling drinks, you can also try kokum water or kokum juice that has many health benefits.
    A purple coloured berry, kokum is indigenous to the western coast of India and is commonly used in foods in Gujarat, Maharashtra and southern states. Kokum is often halved and dried before use. It adds a red colour and sweet-and-sour taste to dishes.

    Health benefits of kokum juice

    Kokum is known to have many medicinal properties, besides preventing dehydration and sunstroke. Garcinol in kokum acts as an antioxidant and immunity booster, and minimises the risk of illnesses. It is anti-bacterial, anti-carcinogenic and anti-inflammatory. The fruit is rich in B-complex vitamins such as niacin, folates and thiamine. Kokum juice is also known to boost digestion, preventing bloating, constipation or irritable bowel movements, according to Medium
    According to International Research Journal of Pharmacy, kokum is used as a weight-loss supplement as it is anorectic (controls appetite resulting in lesser food consumption). The hydroxycitric acid present in the fruit fights cholesterol. In Ayurveda, it is traditionally used for delayed menstruation, intestinal parasites, skin rashes and burns.

    How to make kokum juice


    Here's how you can make kokum juice, courtesy chef Sanjeev Kapoor.
    Ingredients
    • 1/2 cup - Kokum pieces

    • 1 cup - Sugar

    • 1 tsp - Roasted cumin powder

    • 1 tsp - Rock salt

    • 16-18 - Ice cubes
    Method
    • Put the kokum pieces in a deep non-stick pan.

    • Add 2-3 cups of water and sugar and mix well. Cover and cook for 10-15 minutes until the pieces are soft.

    • Cool it to room temperature and grind in the mixer along with its water to make a paste.

    • Add cumin powder, lemon juice and rock salt in the mixer and grind to make a smooth paste. Strain. This is the kokum concentrate.

    • Put a few 2-3 tbsp of kokum concentrate in a glass, add ice cubes and chilled water and mix well. Serve.

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    Saturday 16 May 2020

    Better Sleep to Stress Relief: Here are the health benefits of 10 minute Legs Up the Wall asana




    Then I have a perfect solution for you. Today I am talking about a yoga pose that requires hardly any movement or strength but has several health benefits including better sleep, lowered stress, anxiety and better digestion among others. The name of the yoga pose is Viparita Karani aka Legs-Up-The-Wall /Inverted Lake pose. For the unversed, the term Viparita means "inverted," and karani means "in action'. The yoga pose is very easy to do, you have to put your legs up the wall and your body should be in L shape, with your back on the floor.
    You can use a yoga mat or pillow below your back and hip area. The best part of this exercise is you can do it anywhere. The exercise helps to balance the body and aids in receptivity. This particular yoga pose is of great importance right now as the lockdown has been impacting our mental health and many are facing insomnia. With the help of this yoga pose, you will be able to alleviate insomnia. It calms the nervous system which leads to lowered stress and anxiety.
    Before you do this restorative yoga pose, make sure your stomach is empty. So, ideally, you should do this after getting up in the morning. If you don't have time in the morning then you can practice in the evening. However, you should do it after 4-6 hours after having any meal. You have to hold the position for 5 minutes and can extend till 15-20 minutes. You do not need any warm-up exercise for this pose.
    For ideal results, try to calm your mind and have regulated breaths. Make sure to inhale and exhale deeply. Deep and better exhalations slowers our heart rate and calms our brain. When we do this yoga pose the same relieves the spine, feet, legs, and the nervous system and our body go in complete relaxation mode and it also makes you self-aware.

    Health benefits:


    • Helps to resolve insomnia and sleep problems

    • Better blood circulation

    • Alleviates headaches and backaches

    • Aids to boost energy

    • Helps to relieve stress and anxiety

    • Good for people with arthritis

    • May help to resolve digestion issues

    • Soothes and calms your mind

    • Helps to tackle mild depression

    • It will help to relax the tired and cramped feet and legs.

    • Relaxes our hamstrings and lower back

    • Relieves swollen feet and ankles

    Who should not do the yoga pose?

    If you are suffering glaucoma, hypertension, serious back and neck problems and hernia then try and avoid doing the asana.

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    Thursday 14 May 2020

    The Science of Habits: Change is Easier than you Think




    Can you imagine a day where you don’t have to think about getting more exercise, eating healthier, taking time away from your phone, or being more mindful? The essence of a habit is that you do it without thinking. It’s no coincidence that many of the most successful people in the world have credited part of their success to specific routines built upon a careful foundation of habits. Whether you realize it or not, your daily behavior is composed of habits, including how you get ready in the morning, how you clean, how you shop, how you park, etc. Sometimes these routines seem inescapable, but they’re actually a lot easier to change than most people think. Click through to see simple things you can start doing right now to break and make a habit.

    The myth

    Many people have heard that it takes 60 days to break a habit, which can seem too daunting to attempt. But Susan Weinschenk Ph.D., who actually used to promote that theory, says that it can be much easier—as short as two weeks even.

    Habits are meant to make us more efficient

    Most of the time, habits are created unconsciously and carried out automatically. Our brains evolved this kind of autopilot so that we can focus on various other things.

    But they can also trap you into inefficiency

    Habits like scrolling on your phone, smoking, pressing the snooze button, etc. are often not the kinds that improve your health or success, but they feel the hardest to break.

    The biggest reason resolutions aren’t met

    We often think that wanting to do something and knowing why it's important is enough to actually do it regularly, but experts at MBG agree that conscious repetition is the only way to make a new behavior stick.

    How habits work

    According to Charles Duhigg, author of 'The Power of Habit,' routines are made up of a "habit loop" consisting of a cue, a behavior, and a reward. Understanding and interrupting that loop is how you make or break a habit.

    The neuroscience of repetition

    Clinical psychologist Nicole Lippman-Barile, Ph.D. told MBG that when you engage in a behavior, certain neurons start firing together, and "the more that they fire together, they wire together." Repetition builds and strengthens neural pathways, creating a mental shortcut.

    Habits are relaxation for your mind

    Habits greatly reduce decision-making fatigue and stress, and they relax your mental state as your mind passes through a familiar framework.

    Habits can regulate your hormones

    A 2019 study on adolescents found that consistent meal and bedtimes led to greater emotional self-regulation and lower levels of epinephrine, a fight-or-flight hormone released with stress.

    A regular rhythm of life has endless benefits

    Integrative neurologist Ilene Ruhoy, M.D., Ph.D. says habits are important because our brains are circadian organs that, with a consistent rhythm across sleep, meals, and exercise, show improved focus, cognition, and energy.

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    Monday 11 May 2020

    13 Ways to Protect Your Lungs During the COVID-19 Pandemic, According to MDs




    You're not alone if, prior to the novel coronavirus pandemic, you thought only chain-smokers needed to worry about their lung health. But now, it makes sense to wonder if there's anything you can do to safeguard your lungs from some of the symptoms associated with this never-before-seen strain of coronavirus, like coughing, shortness of breath, and pneumonia.

    How does coronavirus affect lung health?


    What does the coronavirus have to do with your lungs, exactly? Board certified in Family Medicine practitioner Michael Richardson, MD with One Medical says: "When the virus enters your lungs, it can lead to irritation of the lung lining, causing you to cough."

    The virus can cause so much irritation of the lung lining that it causes pneumonia, which is when air sacs in your lungs become inflamed and may end up filling with fluid, he says.

    The more inflammation and fluid in your lungs, the harder it becomes to breathe, which can be life-threatening for those with weaker immune systems, such as the elderly and people with significant pre-existing medical conditions, he explains.

    MDs' best tips for short- and long-term lung health

    No matter who you are and what your health status is, taking care of your lungs is an important part of taking care of your overall health and wellbeing. With that in mind, here's what doctors say you can do to keep your lungs functioning optimally, during the COVID-19 outbreak and beyond.

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    Thursday 7 May 2020

    Tips to stay healthy and get down to kitchen basics during lockdown




    Quarantine has helped us rediscover our hobbies. People are indulging in different activities such as exercising, sketching, cooking and a lot else. Cooking is believed to be therapeutic for people as it helps soothe the mind and also maintain your calm amid the hustle-bustle.

    Start with baby steps


    Working from home can be challenging, but one needs to stay motivated and work productively. "Start your day with fresh lime water as it is a good source of nutrients that helps improve diet, boost immunity and aid digestion. The added benefit is it’s easy to prepare," recommends Ritika Samaddar, nutritionist.

    Make a list of healthy recipes

    Being health conscious is good for your body and mind. Hence, start with a research party of your own and look up healthy recipes that will fill you up with the right proportion of proteins and nutrients. Add those to your list and ensure you have the ingredients available at home. Savour the dishes by adding your own touch to it or concoct a new one.

    Welcome the day with a filling breakfast


    Have you recently lost touch with cooking because of your busy schedule? Well, this is the time to revisit your skills. Start with preparing a healthy breakfast that has the right proteins, like a glass of milk and stuffed egg, omelette or besan cheela. It is filling and will help maintain your energy levels during the day. A healthy breakfast will lead to fresh mornings.

    Healthy snacking alternative


    "If you like munching while you are working and trying hard to meet your deadlines, make sure you opt for healthy options such as fruits or nuts. Almonds will help you get through the day, as they are a source of 15 nutrients such as vitamin E, riboflavin, magnesium and more that are not only energy-yielding but also known to contribute to growth and maintenance of muscle mass. You can add flavours like Indian spices or make roasted almonds at home to create a healthy and tasty snacking option. The richness of nutrients may lead to a healthier lifestyle," suggests Samaddar.

    Treat your sweet tooth

    Add a tinge of sweetness to your life and your plate with some badam halwa or a mug cake! It can be made with ingredients that are easily available at home. All you need is almonds, clarified butter, sugar, and some saffron to get started. Almonds help lower the blood sugar impact of carbohydrate foods that affects fasting insulin levels. Hence, it will balance out the sugar but still maintain the sweetness.

    With these healthy options, you will not only improve your health but will also rekindle your love with cooking. Also, make sure you hydrate well, exercise regularly and have timely meals. Wash your fruits and vegetables thoroughly before cooking and make sure you wash your hands nicely before and after eating your meals.

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    Wednesday 6 May 2020

    Face masks can lead to breakouts — here's how to take care of your skin





    Some of the most striking images of the coronavirus pandemic are of doctors and nurses showing their bruised and irritated faces as a result of wearing a face mask for long hours.
    As more people are wearing masks and face coverings to protect themselves and others, some are discovering skin issues as a result. “Face masks, when properly worn and fitted, create a pressurized seal so no air is coming in and ... increases the temperature and humidity around your nose and mouth area," Dr. Orit Markowitz, director of skin cancer at Mount Sinai Hospital in New York City, told TODAY Style.
    Those changes in condition and climate can cause issues. “The constant pressure from the mask, heat and sweat break down the structure of the skin, causing irritation, swelling and compromises the skin, which can be expressed as pimples, trauma lines and skin discoloration,” said Markowitz.

    Choosing a mask


    Nurses and doctors are wearing a very specific type of medical-grade mask, while the rest of us are wearing different types of face coverings that will impact our skin in different ways. “Surgical and respirator masks can cause physical irritation simply from the rough texture of the mask against the skin, friction and chemical irritation from any irritant substances that they have been treated with — in addition to contact with the microbes that we exhale into the mask, that thus sits on the surface of the skin,” Rachael Pontillo, a licensed aesthetician, makeup artist and author of "Love Your Skin, Love Yourself," told TODAY.
    But nonsurgical masks have inherent problems of their own. “Though fabric masks are softer in texture, they still might cause dryness, which leads to irritation, since many fabrics used for them (like cotton blends) absorb our natural oils,” said Pontillo. The residue from laundry detergent and dryer sheets/fabric softeners themselves can also lead to clogged pores and irritation from contact.

    Oily or acne-prone skin


    Wearing a mask can cause the face to sweat, which can lead to breakouts — especially for people who are already acne-prone. The best way to address the issue is through a spot treatment, according to Cinthia Lomeli, a celebrity esthetician.

    “Spot-treating with a zinc cream will help reduce redness and inflammation caused by acne,” Lomeli said.

    Dry or sensitive skin


    People with sensitive skin may be prone to uncomfortable dryness and redness at the site of the mask, said Pontillo. “This could become an itchy, scaly rash (similar to eczema) due to the absorption and exposure to unfamiliar chemicals and microbes,” said Pontillo.

    When you get home, remove your mask as soon as you can, Pontillo suggested. "Wash your face and apply soothing moisturizer (something with aloe vera would be nice)," she said.

    Inflammation

    People who already have inflammatory or chronic skin conditions, such as rosacea, eczema, psoriasis, etc., are likely to experience increased flare-ups. “I did a poll on my Instagram stories about this last week and several people responded to me that this was the case for them, particularly with rosacea,” said Pontillo.

    If skin becomes swollen from the pressure and tightness of the mask or from wearing the mask for long hours, apply a cold compress. “Make a cold compress by putting a washcloth in icy cold water then wringing it out and laying it on clean skin,” said Lomeli. This can be repeated as many times as needed to reduce the swelling.

    Bruising

    If someone experiences bruising from long hours of wearing a mask, they should apply arnica cream or arnica gel. “Arnica helps reduce bruising and can help prevent it as well,” said Lomeli.

    How to protect skin

  • Wear a clean mask whenever humanly possible. “If a clean face mask is not possible, spray the inside of the mask with alcohol after every use, and let it dry before putting it back on,” said Pontillo.

  • Before wearing any mask, apply a rich oil-based moisturizer or balm. “Look for ingredients like shea butter, cocoa butter or jojoba oil to create an extra barrier between your skin and the mask, similar to what you might do for a small child to protect their skin before playing outside in the snow,” said Pontillo.

  • Makeup may actually help protect skin, but with an important caveat. “If you have makeup on, this will create an extra barrier, but make sure you remove it as soon as possible because the mask on top of the skin may physically cause the makeup to clog pores,” said Pontillo.

  • Make sure your skin care regimen is gentle. Look for milk or lotion cleansers, oil cleansers, aloe-based toners and moisturizers. To avoid any irritants, choose either fragrance-free or products scented with only essential oils.


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    COVID 19 – Smart Survival for Self and Business



    COVID-19 disease has locked us down at home and this disturbance is continuing. There emerges a need to adopt tactics for smart survival for self and business.

    The month of March is always very crucial for any business and its promoters. There are several deadlines and several year-end wrap ups usually happen in this month. However, complete lock down situation unfortunately emerged in the month of March creating lot of hurdles in smooth functioning. Luckily it started after due date of payment of last advance tax instalment, so to that extent businesses have protected from landing into penalty, etc.

    Government is trying hard and taking all possible economic measures to support distressed businesses and its promoters. However, the said measures  are unlikely to satisfy every business’s need and hence, individually we, out of number of years’ experience are required to create a shield to protect business  and all its stakeholders.



    The first hitting point is cash crunch. The same could be addressed to the extent of reducing unnecessary expenses and investments and payments. The priority payments could be utility bills, government dues and employee dues. Rest of the things could be put on hold. Certain management level employees could be asked for partial payments with an assurance to pay once the situation is streamlined. Certain suppliers could be requested to hold on for some time to get their payments. Those requests to be made personally by the promoters. Certain customers could be asked to quickly process the dues and transfer funds.
    The first hitting point is cash crunch. The same could be addressed to the extent of reducing unnecessary expenses, investments and payments. The priority payments could be utility bills, government dues and employee dues.
    It would be dangerous to attempt to take short term loans on credit cards or from other street smart lenders, who are not likely to spare anyone in terms of charging interest? Rather our regular bankers could be approached and could be asked to enhance regular credit facilities at least by 25%.

    Activate all Internet Banking and electronic payments facilities so as to make quick payments and get quick receipts. Immediately connect UPI (BHIM) facility to bank accounts to have electronic payments without any charges. You must have spare money in your bank accounts, as far as possible so don’t make petty/ personal daily payments through electronic mode. Use available cash for those payments.

    Keep proper entries of transactions. If you are familiar with your accounting software use it or else have simple income and expenditure excel sheet. After few days you are likely to forget those entries.

    Use this home quarantine time to plan for future. Take review of your business, identify future goals, plan for strategies. Make note of short term and long term steps to be taken in this direction. Also analyse your life style before COVID and during COVID. I am sure there are many good points which everyone can pick up and adopt in the further COVID lifestyle.

    I could foresee that many will have different approach and lifestyle after this is over. This could be very well vouched from the actions of people on the very first day when everyone is permitted resume. I have observed that people are more open and co-operative to each other. I think this COVID has rejuvenated cooperation and humanity which was missing for couple of years specifically in metros.
    Use this home quarantine time to plan for future. Take review of your business, identify future goals, plan for strategies. Make note of short term and long term steps to be taken in this direction.
    I have also observed reduction in garbage and junk e-mails, SMS and phone calls. I think those bad junkies also have quarantined themselves at home. This is positive in this situation and hope to have this continued in future.

    Planning and execution of WFH policy for every business has its own interesting challenges and is likely to reveal areas for strengthening for the organisation in terms of data storage, systems, execution part. Once the WFH is achieved successfully, it is going to be useful post COVID. This is also likely to reduce carbon footprints and secure healthier environment for next generations and will be useful for complying with the Individual Social Responsibility (ISR). Make yourself more tech-savvy and utilise this time for achieving additional required skill sets.

    Use Zoom meeting, Skype, WhatsApp and other free meeting apps to connect to your colleagues and encourage them to think about future. Don’t allow them to get rusty. Good time to experiment on future strategy to adopt virtual meetings and WFH concept. This will save considerable time and money incurred for travelling and other logistics. Plus, this will be more stress free for individuals.
    Planning and execution of work from home policy for every business has its own interesting challenges and is likely to reveal areas for strengthening for the organisation in terms of data storage, systems, and execution.
    Speak to your customers and suppliers and understand their viewpoints. Speak to your advisors and understand their outlook. You may in the process get some new dimensions for your business.

    Protect your assets, don’t compromise on its security and maintenance. You should be in a position to kick-start immediately once the things are back to normal.

    Don’t discontinue your mutual fund SIP. They will definitely pay you back in future. Don’t avoid paying for insurance policies or for its renewals. They will give you required back up if things would be worst.

    Look into your succession policy and realign it if required. It would be a good idea to check back all your nominations and back-ups for all banking accounts and investments.

    Presume that this may be prolonged till June, think how you can create opportunities for your business domain, when things will restart. Think what customers will need thereafter. What new additions you can bring, in your bouquet of products and services. What could be new emerging areas for you to grow?

    Always believe that every disaster opens the door for new opportunties. The patient and persistent will survive.

    Most important be with your loved ones the real strength, which makes everyone going.

    Stay home, stay safe!

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