The essential goal of landing pages is to convert visitors into customers. Marketers, designers, and copywriters work closely together to achieve leads and conversions. The difference between a website’s homepage and a landing page is the information they gather and its purpose. Where homepages share general information about the business, landing pages seek an intention from the visitor. It can be to offer a new subscription plan, download a freebie, or to sign up for a newsletter.
Whatever it is the purpose of your landing page, make sure it sticks to just one. One of the most common mistakes is to ask visitors to do many things at the same time.
Below we tell you how you offer your visitors the right information they were looking for and convert them to customers.
Determine the purpose of your landing page. What do you want users to do at it? Are you offering a new subscription plan? Are you launching a campaign to obtain new users? Or do you just release new functionality and want people to discover? After answering these questions, you’ll get the main purpose of your landing page and you’ll be able to adjust it seamlessly.
Tip: Landing pages can only serve a single purpose. Don’t try to fill your page for two different things. The more you try to sell the fewer chances of getting leads
Creative and original copywriting is a must. Write a compelling headline and subheading to attract readers to your product. Keep it simple and use no more than 10 words to achieve a great performance to avoid confusion on your visitors. Apart from a creative headline, there are other relevant aspects related to copy that will determine the success of your landing.
One of them is the Unique Value Proposition. The UVP is what you offer and it’s also what sets you apart from the competitors. And it should be seen throughout the texts of your landing page. Outline the benefits of your service and reduce it to the minimum, just a few powerful words will have more impact on your users. Another aspect you have to bear in mind is SEO and keywords. This will determine the success of your landing page, do research of the most-used keywords related to your business and competitors, and make sure to include them. Finally, regarding text and copy, grammatical errors or typos cannot happen. Would you trust a company that contains spelling mistakes in the first sentence you read from them? It’s a simple and easy thing to do, just spell-check your landing page before it’s too late.
The visual content is one of the key aspects when designing landing pages. An eye-catching image or video of your product or service that perfectly matches the copy will help you drive conversions. The images must relate to the copy to have a greater impact, and should go with the brand’s personality.
Check out freepik resources, whether you opt for photographs or illustrations, we get you covered! Browse collections to refine what you are looking for and make your landing page visuals stand out!
Use of color
The first thing that visitors will see is colors. First impressions matter, so make sure the color palette you choose matches the overall purpose of the landing page and is nicely picked. From the images or illustrations, you’ll use the background color or the CTA button. This aspect has to be carefully picked in order to achieve harmony throughout the site. Make the most of colors and its psychology, depending on your product or service, the emotion you’ll want to evoke, or the brand’s personality. To know more about color psychology, check out this useful guide. (amelia’s post)
A Call-to-action is needed to convert our visitors into leads. Subscribe, sign up, apply now, free trial, these are some of the most used CTA actions businesses use to convert visitors. They should always appear above the fold and the size, color or form are aspects to have in mind. They should be bold and striking, they are action-oriented so they need to stand out from the rest of the text. The button color should be in line with the whole site but the ones that report better results are orange and green.
Today, more than ever, we interact with phones and tablets more than with the computer itself, so thinking the mobile UX design first is not a crazy idea. Make sure your landing page looks good in all devices, as most users navigate the internet while on their smartphones, so it would be a mistake to not include them in your strategic plan. From filling a form to signing up for a new service, you should make visitors’ life easy, or you will lose all chances of converting them into customers.
This is your chance to list all of your features and benefits. Keep your benefits in bullet points in order to make it more visual and appealing.
Tip: Some businesses offer a freebie in exchange for the email information. Think of what your visitors would really want, is it a free guide, a checklist, make this an opportunity to get some information about your users!
Providing testimonials from happy customers can improve the chances of getting newcomers. And it can be reassuring for the ones who are doubting. That testimonial can come in a video format, tweet, or quotes. With “What our users say” section you’ll be more likely to trust. Potential customers are always checking reviews, so don’t hesitate to include it in your own landing page. They won’t have to leave the site to check it.
Keep it simple
Most of the time, less is more. And for landing pages, it surely applies. Remove the navigation menu and any other unnecessary distraction from the site. You’ll get more chances to drive conversions.
On a landing page, we should keep everything we can above the fold. If you are unfamiliar with the term, it refers to the web content we see when a site loads, if we need to scroll, that would be below the fold. For that reason, the information should be clear and direct.
This is the final step for your landing page. After doing the hard work you may find your landing page not working how you expect it to. Why? Well, customers may not find it attractive or trustworthy enough to complete the journey. A/B testing allows you to compare two versions of the same landing page, change the headline or subheadline, or the color of the CTA, and get the results of which performed better
We hope these steps works for you and your landing page, and if you’re in the need of some beautiful assets for your landing page, here’s a bunch of them:
Free landing pages templates for your online shopping business
Collection of high-quality colorful illustrations for your page
Kawasaki has launched the Versys 1000 BS6 in India at Rs 10.99 lakh (ex-showroom). If you are looking to buy a motorcycle around the same price tag, there are three options to consider. Here is what you can buy at the price of the Kawasaki Versys 1000 BS6.
Triumph Street Triple RS
The Street Triple RS is Triumph’s flagship streetfighter in India. Priced at Rs 11.13 lakh, the motorcycle comes loaded with electronics like a full-colour TFT screen with Bluetooth connectivity, five ride modes, and a GoPro feature. The Street Triple RS comes powered by a 765cc, inline-three engine that the manufacturer has developed for the Moto2 series. This motor produces 121bhp at 11,750rpm and 78.6Nm of torque and comes mated to a six-speed gearbox with a two-way quick shifter.
Harley-Davidson 1200 Custom
On the other end of the spectrum is the Harley-Davidson 1200 Custom priced at Rs 10.77 lakh. The cruiser motorcycle gets pulled-back handlebars and forward-set footpegs for a relaxed riding position. And to complement its character, the Harley-Davidson 1200 Custom is adorned with chrome everywhere possible; on the wheels, drivetrain, exhaust, headlamp and turn signal cowls as well as suspension. The motorcycle uses a 1202cc, V-twin that puts out 67.7bhp and 96Nm.
Ducati Scrambler 1100
The biggest motorcycle in the Ducati Scrambler range is the Scrambler 1100. It is available in three variants- standard, Sport, and Special which are priced at Rs 10.91 lakh, Rs 12.37 lakh, and Rs 11.26 lakh respectively. While the Scrambler 1100 incorporates the styling of its smaller siblings, it is larger in dimensions and sports an under-seat exhaust that sets it apart further. Powering the Ducati Scrambler 1100 is a 1079cc, L-twin motor that churns out 83.2bhp and 88Nm. In terms of electronics, the motorcycle is equipped with a five-level traction control system, three riding modes – Active, Touring, and City as well as cornering ABS.
Keeping your body hydrated is extremely important to beat the summer heat. Besides bael juice and other healthy cooling drinks, you can also try kokum water or kokum juice that has many health benefits.
A purple coloured berry, kokum is indigenous to the western coast of India and is commonly used in foods in Gujarat, Maharashtra and southern states. Kokum is often halved and dried before use. It adds a red colour and sweet-and-sour taste to dishes.
Health benefits of kokum juice
Kokum is known to have many medicinal properties, besides preventing dehydration and sunstroke. Garcinol in kokum acts as an antioxidant and immunity booster, and minimises the risk of illnesses. It is anti-bacterial, anti-carcinogenic and anti-inflammatory. The fruit is rich in B-complex vitamins such as niacin, folates and thiamine. Kokum juice is also known to boost digestion, preventing bloating, constipation or irritable bowel movements, according to Medium
According to International Research Journal of Pharmacy, kokum is used as a weight-loss supplement as it is anorectic (controls appetite resulting in lesser food consumption). The hydroxycitric acid present in the fruit fights cholesterol. In Ayurveda, it is traditionally used for delayed menstruation, intestinal parasites, skin rashes and burns.
How to make kokum juice
Here's how you can make kokum juice, courtesy chef Sanjeev Kapoor.
1/2 cup - Kokum pieces
1 cup - Sugar
1 tsp - Roasted cumin powder
1 tsp - Rock salt
16-18 - Ice cubes
Put the kokum pieces in a deep non-stick pan.
Add 2-3 cups of water and sugar and mix well. Cover and cook for 10-15 minutes until the pieces are soft.
Cool it to room temperature and grind in the mixer along with its water to make a paste.
Add cumin powder, lemon juice and rock salt in the mixer and grind to make a smooth paste. Strain. This is the kokum concentrate.
Put a few 2-3 tbsp of kokum concentrate in a glass, add ice cubes and chilled water and mix well. Serve.
Then I have a perfect solution for you. Today I am talking about a yoga pose that requires hardly any movement or strength but has several health benefits including better sleep, lowered stress, anxiety and better digestion among others. The name of the yoga pose is Viparita Karani aka Legs-Up-The-Wall /Inverted Lake pose. For the unversed, the term Viparita means "inverted," and karani means "in action'. The yoga pose is very easy to do, you have to put your legs up the wall and your body should be in L shape, with your back on the floor.
You can use a yoga mat or pillow below your back and hip area. The best part of this exercise is you can do it anywhere. The exercise helps to balance the body and aids in receptivity. This particular yoga pose is of great importance right now as the lockdown has been impacting our mental health and many are facing insomnia. With the help of this yoga pose, you will be able to alleviate insomnia. It calms the nervous system which leads to lowered stress and anxiety.
Before you do this restorative yoga pose, make sure your stomach is empty. So, ideally, you should do this after getting up in the morning. If you don't have time in the morning then you can practice in the evening. However, you should do it after 4-6 hours after having any meal. You have to hold the position for 5 minutes and can extend till 15-20 minutes. You do not need any warm-up exercise for this pose.
For ideal results, try to calm your mind and have regulated breaths. Make sure to inhale and exhale deeply. Deep and better exhalations slowers our heart rate and calms our brain. When we do this yoga pose the same relieves the spine, feet, legs, and the nervous system and our body go in complete relaxation mode and it also makes you self-aware.
Helps to resolve insomnia and sleep problems
Better blood circulation
Alleviates headaches and backaches
Aids to boost energy
Helps to relieve stress and anxiety
Good for people with arthritis
May help to resolve digestion issues
Soothes and calms your mind
Helps to tackle mild depression
It will help to relax the tired and cramped feet and legs.
Relaxes our hamstrings and lower back
Relieves swollen feet and ankles
Who should not do the yoga pose?
If you are suffering glaucoma, hypertension, serious back and neck problems and hernia then try and avoid doing the asana.
Can you imagine a day where you don’t have to think about getting more exercise, eating healthier, taking time away from your phone, or being more mindful? The essence of a habit is that you do it without thinking. It’s no coincidence that many of the most successful people in the world have credited part of their success to specific routines built upon a careful foundation of habits. Whether you realize it or not, your daily behavior is composed of habits, including how you get ready in the morning, how you clean, how you shop, how you park, etc. Sometimes these routines seem inescapable, but they’re actually a lot easier to change than most people think. Click through to see simple things you can start doing right now to break and make a habit.
Many people have heard that it takes 60 days to break a habit, which can seem too daunting to attempt. But Susan Weinschenk Ph.D., who actually used to promote that theory, says that it can be much easier—as short as two weeks even.
Habits are meant to make us more efficient
Most of the time, habits are created unconsciously and carried out automatically. Our brains evolved this kind of autopilot so that we can focus on various other things.
But they can also trap you into inefficiency
Habits like scrolling on your phone, smoking, pressing the snooze button, etc. are often not the kinds that improve your health or success, but they feel the hardest to break.
The biggest reason resolutions aren’t met
We often think that wanting to do something and knowing why it's important is enough to actually do it regularly, but experts at MBG agree that conscious repetition is the only way to make a new behavior stick.
How habits work
According to Charles Duhigg, author of 'The Power of Habit,' routines are made up of a "habit loop" consisting of a cue, a behavior, and a reward. Understanding and interrupting that loop is how you make or break a habit.
The neuroscience of repetition
Clinical psychologist Nicole Lippman-Barile, Ph.D. told MBG that when you engage in a behavior, certain neurons start firing together, and "the more that they fire together, they wire together." Repetition builds and strengthens neural pathways, creating a mental shortcut.
Habits are relaxation for your mind
Habits greatly reduce decision-making fatigue and stress, and they relax your mental state as your mind passes through a familiar framework.
Habits can regulate your hormones
A 2019 study on adolescents found that consistent meal and bedtimes led to greater emotional self-regulation and lower levels of epinephrine, a fight-or-flight hormone released with stress.
A regular rhythm of life has endless benefits
Integrative neurologist Ilene Ruhoy, M.D., Ph.D. says habits are important because our brains are circadian organs that, with a consistent rhythm across sleep, meals, and exercise, show improved focus, cognition, and energy.
You're not alone if, prior to the novel coronavirus pandemic, you thought only chain-smokers needed to worry about their lung health. But now, it makes sense to wonder if there's anything you can do to safeguard your lungs from some of the symptoms associated with this never-before-seen strain of coronavirus, like coughing, shortness of breath, and pneumonia.
How does coronavirus affect lung health?
What does the coronavirus have to do with your lungs, exactly? Board certified in Family Medicine practitioner Michael Richardson, MD with One Medical says: "When the virus enters your lungs, it can lead to irritation of the lung lining, causing you to cough."
The virus can cause so much irritation of the lung lining that it causes pneumonia, which is when air sacs in your lungs become inflamed and may end up filling with fluid, he says.
The more inflammation and fluid in your lungs, the harder it becomes to breathe, which can be life-threatening for those with weaker immune systems, such as the elderly and people with significant pre-existing medical conditions, he explains.
MDs' best tips for short- and long-term lung health
No matter who you are and what your health status is, taking care of your lungs is an important part of taking care of your overall health and wellbeing. With that in mind, here's what doctors say you can do to keep your lungs functioning optimally, during the COVID-19 outbreak and beyond.
Quarantine has helped us rediscover our hobbies. People are indulging in different activities such as exercising, sketching, cooking and a lot else. Cooking is believed to be therapeutic for people as it helps soothe the mind and also maintain your calm amid the hustle-bustle.
Start with baby steps
Working from home can be challenging, but one needs to stay motivated and work productively. "Start your day with fresh lime water as it is a good source of nutrients that helps improve diet, boost immunity and aid digestion. The added benefit is it’s easy to prepare," recommends Ritika Samaddar, nutritionist.
Make a list of healthy recipes
Being health conscious is good for your body and mind. Hence, start with a research party of your own and look up healthy recipes that will fill you up with the right proportion of proteins and nutrients. Add those to your list and ensure you have the ingredients available at home. Savour the dishes by adding your own touch to it or concoct a new one.
Welcome the day with a filling breakfast
Have you recently lost touch with cooking because of your busy schedule? Well, this is the time to revisit your skills. Start with preparing a healthy breakfast that has the right proteins, like a glass of milk and stuffed egg, omelette or besan cheela. It is filling and will help maintain your energy levels during the day. A healthy breakfast will lead to fresh mornings.
Healthy snacking alternative
"If you like munching while you are working and trying hard to meet your deadlines, make sure you opt for healthy options such as fruits or nuts. Almonds will help you get through the day, as they are a source of 15 nutrients such as vitamin E, riboflavin, magnesium and more that are not only energy-yielding but also known to contribute to growth and maintenance of muscle mass. You can add flavours like Indian spices or make roasted almonds at home to create a healthy and tasty snacking option. The richness of nutrients may lead to a healthier lifestyle," suggests Samaddar.
Treat your sweet tooth
Add a tinge of sweetness to your life and your plate with some badam halwa or a mug cake! It can be made with ingredients that are easily available at home. All you need is almonds, clarified butter, sugar, and some saffron to get started. Almonds help lower the blood sugar impact of carbohydrate foods that affects fasting insulin levels. Hence, it will balance out the sugar but still maintain the sweetness.
With these healthy options, you will not only improve your health but will also rekindle your love with cooking. Also, make sure you hydrate well, exercise regularly and have timely meals. Wash your fruits and vegetables thoroughly before cooking and make sure you wash your hands nicely before and after eating your meals.